Brand and product that get you funded
Brand identity, website and product design for web3 and fintech teams heading into a raise, launch or listing. From brief to production in four weeks.
The product is ready.
Everything around it isn't.
Four situations. If one of them is yours, the fix is usually four weeks — not three months, and not a new hire.
01
“We're raising in six weeks and the deck still looks like a template.”
Polish is a skill. A weak brand can hurt a strong team's value.
Brand system and materials in two weeks. Built on your story.
02
“The product is solid. The website makes it look like a side project.”
Your site is the first impression. If it’s unfinished, nothing works.
Structure, design, and production build — ready in two weeks.
03
“We ship every week and the interface drifts a little more each time.”
Drift isn't about taste; it's about revisiting decisions.
A design system with tokens, components, and rules.
04
“Audit is done, launch is close, and nobody owns design.”
The audit cleared you to launch. Design is the only barrier.
One designer managing the brand, site, and flows to launch.
I'm here to solve business problems that happen to look like design problems. A site that doesn't convert. An app people abandon. A launch nobody hears about. I have the experience and I know what I'm doing — but that's not the point. The point is the result I can deliver for your business. That's the only thing I measure. If the result is what matters to you too, we'll be a good match.
Four years as the sole designer on a multi-asset OTC platform — custody, deposits, withdrawals, trading · My own app: 4,000 downloads in two months, second in its category in the Ukrainian App Store · Brand and site for qblocks.ai shipped in two weeks
Selected work
Regulated fintech, RWA infrastructure, frontier tech — and one product I built and shipped myself.
Web app · Mobile app
Admin panel · Mobile app
Branding · Website
Independent project · Mobile app
What clients say
One thing at a time, or a couple. You pick what you need; the call is free and the price is fixed before anything starts. 50% upfront, 50% on handover.
Branding
Logo, type, color, applications and a short set of guidelines.
Website design & build
Structure, copy direction, design and production build.
Product UI
Core flows, screens and states for an existing product.
Design system
Tokens, components and the rules that keep it from drifting.
A month of my capacity, every month. We set the priorities at the start of each month and work down the list — the order changes whenever you need it to. Billed monthly in advance, pause when there's nothing to do.
Product UI, flows and feature work
Design system and its evolution
AI-native UX patterns
Me, not a rotating team. Async-first.
Product Design Retainer
For teams that already have an identity and ship every week.
More than one project a month? The retainer works out cheaper.
Every engagement starts the same way: a 30-minute call, then a written scope and plan before you pay anything. If I think you don’t need me yet, I’ll say that too.
How to start
The same four steps whether you take one project or the retainer. Nothing is billed until step three.
The call
30 minutes. I ask about your deadline, who signs off, and what is actually broken.
Free. If you don't need me yet, I say so here.
Scope and plan
Within 24 hours: what I'd do, what I would not do, a fixed price and fixed dates.
Still nothing to pay.
Approve and start
50% reserves the slot on a project. On the retainer, the first month is billed in advance.
Two revision rounds per stage. No hourly billing.
Ship and hand over
Files, access and a walkthrough. You own everything, including the build.
On the retainer, priorities are re-cut at the start of each month.
Fast is not the same as cheap
Why it moves fast
I design and build the whole thing myself. There is no handoff between a strategist, a designer and a developer, and no week spent bringing anyone up to speed. Production is automated where it can be; judgement isn’t. You pay for the outcome, not for my hours.
Why web3 and fintech
Four years on a multi-asset platform — custody, deposits, trading. I understand dense financial interfaces, irreversible actions, and why simplification isn't enough. You won't need to explain your domain to me.